Books On Shelf


Andrew Allentuck & Benoît Poliquin

Thinking like a small-business owner can yield great benefits to investors' portfolios.  Running a small business means selling goods you know inside and out to customers you know equally well: what they like, what they buy, what they reject.

Using a similar mindset, novice investors can manage their portfolios by understanding what works, controlling risk, and building knowledge.It's about knowing the details about what is in their portfolio and how stock, and the company behind it operates.  Columnist Andrew Allentuck and financial planner Benoit Poliquin bring new investors a much -need introduction to the critical skills that will maximize their investment' values over their lifetimes.

About The Authors

Our Story

ANDREW ALLENTUCK writes the Family Finance column for the Financial Post.  He has written several other books on bonds, retirement planning , and health economics.  He lives in Winnipeg.

BENOIT POLIQUIN is President and Lead Portfolio Manager for Exponent Investment Management Inc.  A financial planner as well as a Chartered Financial Analyst, he lives in Ottawa.

Several Open Books

Table of Contents

Crowds:  There is Wisdom in Collective Judgment, but Tragedy Lurks.


Leverage: Using Others' Money to Make Your Own


Valuation: What It's Worth


Bonds: Evaluating the Risks of Return of Your Capital


Stocks: Sharing in Ownership and Risk


Real Estate: Huge Rewards and Lots of Headaches - How Fortunes Are Made and Lost


Mistakes: Turning Bad Experiences Into Assets


Excerpted from Cherished Fortune by Andrew Allentuck and Benoit Poliquin 

Copyright © 2018 by Andrew Allentuck and Benoit Poliquin

Published by Dundurn Press. All rights reserved.


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CHERISHED FORTUNE Copyright Andrew Allentuck and Benoit Poliquin, © 2018